Managing your customer relationships is critical for your company’s growth and success.
Savvy businesses are taking advantage of powerful software tools to hone in on prospects, cultivate a relationship with customers, and benefit from insights that can boost sales and open up new opportunities. Recently, eMarketer reported that Customer Relationship Management (CRM) solutions are becoming an increasingly important part of marketing budgets across a variety of organizations.
Which CRM software should you choose? The software should perform a variety of important functions that you can adapt to your business needs. Your options include ACT! – a powerful CRM product that’s popular among small businesses.
The following are some of the benefits that ACT! can bring to your business.
Stronger, more personalized customer relationships
Developing a stronger relationship with customers, and increasing customer retention and loyalty, will help your business thrive.
A recent article from Entrepreneur offers some of the supporting evidence – for example, one study that shows the following:
“…increasing customer retention rates by just 5 percent can increase profits by 25 to 95 percent.”
If your potential and existing customers feel that you’re welcoming to them and responsive to their individual needs, they’re much more likely to do business with you repeatedly. They can also spread the word about your company to their family, friends, colleagues, and social media followers.
ACT! helps you gather and organize and information about your customers, including their preferences, concerns, and purchase history. This knowledge, readily accessed, makes it easier for you to reach out to them at the right times and with the right content for each occasion. Customers are less likely to feel neglected or bombarded with emails that contain irrelevant content.
Opportunity tracking and increased sales
With its opportunities and sales tracking capabilities, ACT! gives you the means to easily manage every step of the sales process. You can monitor your progress with each lead, opportunity, or prospect and better understand your chances of closing a deal. You can review every interaction you’ve had, including the outcomes of email exchanges, phone calls, and in-person meetings. Having this information available helps you figure out what steps will bring you closer to securing a sale.
Helping your employees work as a team
With high-quality CRM software, your employees are all on the same page. They can access the most updated information on every potential or existing customer. Using the software, they share their own knowledge and insights with their coworkers. No one is left out of the loop, uncertain about the status of a lead or whether or not a customer complaint has already been addressed. If one employee needs to quickly fill in for another, they have all of the relevant information available to them on the spot.
Improved efficiency and productivity
One of the major benefits of CRM software tools is the ability to rely on automated processes. Whether it’s backing up your customer data or launching your latest email campaign, ACT! takes care of a lot of its functions automatically. You enjoy the power of oversight and management, but you don’t have to get immersed in all of the details. Based on your business needs and your directions, the program handles various tasks, freeing up your time and allowing you to invest your efforts in larger, overarching objectives. ACT! is also convenient in how it allows you to integrate its data with other tools you routinely use for work, including Microsoft Outlook, Dropbox, and iCloud Storage.
Please contact us for more information about how you can successfully use ACT! to manage your customer interactions and grow your business. As certified consultants for ACT!, we’ll make sure the software is customized to your company and working in a way that best suits your needs.