Providing great software is no longer enough to stay competitive in the modern online business culture. Between mobile apps and the full-funnel experience, any kind of technical problem can cause you to lose leads and frustrate customers who might otherwise glide smoothly through purchase after purchase. Incorporating an IT help desk is a great strategic decision for a growing company for the simple benefit of helping your customers use the website and mobile app as intended.
While this may sound small, to customers it can matter a great deal. Let’s take a closer look at the top four things that an IT Help Desk can bring to your customer experience.
A Human Answer to Frustrating Problems
When a website or mobile app doesn’t work the way it’s supposed to, customers get frustrated quickly. It only takes one or two extra clicks, waiting for the site to respond or load, before the situation feels completely ridiculous. For most customers, the first place they go is the help center, or even the chatbot in the corner. With an IT Help Desk on the job, a real human will be ready and waiting to take their question.
Talking to a real person immediately relieves some of the tension, especially when followed up with compassionate help. Whether it’s a login issue or a payment card error, a real human on the other end of the chatbox means a lot to customers when they need assistance.
Assistance Completing Purchases
Purchase completion is one of the most frequent sources of customer technical issues. This is because so many different exchanges are required to complete a purchase. They may not be able to save their address, their card may not be accepted even though it works for them everywhere else. Frustration during the checkout phase leads to cart abandonment unless customers have somewhere fast and helpful to turn to.
An IT help desk integrated into your website is the best possible way to save sales that are stopped by technical difficulties. In fact, you can even create triggers to alert a help desk team member if someone has reloaded or attempted to edit a payment page several times in a row. Offering and providing help in this critical moment can significantly reduce your instances of abandoned carts and lost customers.
Mobile App Support
If your business has a customer mobile app, an IT Help Desk team is even more important. Many modern consumers do everything through their phones and prefer to interact with apps over websites in most cases. These users are also familiar with the ability to quickly chat with or call a help desk and will assume this is an option for your app even if you don’t yet have help desk support.
A help desk can make sure that users of your mobile app are always able to use the features they love and troubleshoot problems in real time. You can even find and fix any bugs in your mobile app quickly because users have a friendly place to send reports. Which takes us to the final point:
Having Problems Solved Immediately
Bugs in websites and mobile apps can’t always be fixed immediately, but an IT Help Desk is the key to helping customers outside the bounds of the software. Solutions can be manually implemented for customers, and then long-term fixes can be worked into future updates of the software. An IT Help Desk is essential for making sure customers get the service they need, even in cases where that doesn’t work exactly right with the website or mobile app.
So what can an IT Help Desk do for your customers? They can provide real-time solutions, human assistance in frustrating problems, save purchases from technical difficulties, and provide support to mobile users. This is something any growing brand needs to consider providing in order to remain competitive and keep customers happy. For more on how to implement a great IT Help Desk for your customers, contact us today!